about us

THE FOUNDER

black and white picture of the designer, 25 years old girl wearing a leopard print romper from Norma Kamali, Burberry long coat, with a view on the coast of Monte Carlo.

Alice Braglia is a 26 years old italian designer who believes we can become the best version of ourselves through the sacred art of self-decoration. Combining her love for beauty with a passion for personal & spiritual growth, she believes everything we wear, touch & see carries an energy we can embody to manifest our higher-selves. Handcrafting iconic & cutting-edge designs, she aims to awaken the untamed spirit that resides in all of us.

indomita

drawing of a girl wearing a wide dress with stars, long hair, holding the sun and the moon in her hands.

Indomita is the keeper of things wild. She’s powered by the sun & the moon, she flows with the tides & the clouds, she stands still with the deserts & the forests. She’s our deeper knowing & our higher selves.

Channelling our indomita means unlocking our intuition and unleashing our wild feminine, that has been tamed and kept silent since the dawn of time.

A muse that inspires us to release our soul-selves & live fiercely according to our inner-knowing.

heirlooms

drawing of a mermaid with long wavy hair holding a shell, surrounded by gold stars

A heirloom is defined as a valuable object that has belonged to a family for several generations. In a world obsessed with instant gratification, we champion the timeless beauty of craftsmanship over the fleeting allure of fast fashion, going back to honoring jewellery as cherished Heirlooms. Our iconic designs are living narratives that connect us to our ancient roots and inspire us to pass down a message of enlightenment.

Wearing intention charged jewellery as a talisman has infinite power on manifesting our authentic self. This is the sacred art of self decoration.